ScrapPad

2010-2014 | Co-Founder, Creative Direction, Branding, UX, Visual Design

Launched a month after the iPad's debut, ScrapPad has iteratively evolved over the years into a robust creative tool enjoyed by millions of scrapbookers. The key to ScrapPad's longevity has been our marketing strategy of free single holiday and seasonal themed versions that align with the App Store's editorial calendar. Apple has featured ScrapPad for almost every major holiday. ScrapPad was Co-Founded by myself and Steven Baughman with a vision to empower the artist in everyone.