ROLE: Branding, UX, Visual Design

BLEND is a continuation of the FLIP experiment. This time we wanted to see if we could expand the line of single focus utility based filter apps by leveraging a shared visual language. Although BLEND is an exponentially more complex app than FLIP—overlay modes, layers, opacity, scaling, rotation, image capture—it has FLIP's playful and inviting look and feel. Plus we put a random blend option front and center to provide single tap instant gratification. BLEND was a modest success, it was featured in the App Store Photo & Video category and had decent exposure in the charts, yet it was not enough momentum to extend this app line any further.